Eco-Shop
Listed Editorially researched
Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor. The retailer expanded its warehousing and store network as the value-retail concept scaled.
Registered name
Eco-Shop Marketing Berhad
Founded
2003
Headquarters
Lot 3913-3914, Kampung Sungai Siput, 85200 Jementah, Segamat,…
Industry
Retail
Business type
Retailer
Key person
Dato’ Sri Lee Kar Whatt · Founder and Managing Director
Official website
Verification
Listed
About Eco-Shop
Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor, and has grown to more than 350 outlets across Malaysia.
The company sells a variety of everyday products, including baby and kids, food, home and living, personal and beauty care, pet care, and stationery categories.
Its stated vision is to be Malaysia’s leading ultra-affordable household retailer; its mission is to offer quality products at affordable prices while upholding sustainable practices.
Company Information
| Company name | Eco-Shop |
| Registered name | Eco-Shop Marketing Berhad |
| Brand name(s) | Eco-Plus Artsy Bakins Pawbit WOW9 Playoo Wak Limah Ganso Kreati Verona Plus Excue CASA JOYIT Delicies MAMA Fruzumi HTRO Ells ENE Framoc Fun Fiest Babyboo MAXZ SPED QNEXX Crispstar Pawsitives |
| Founded | 2003 |
| Industry | Retail |
| Headquarters | Lot 3913-3914, Kampung Sungai Siput, 85200 Jementah, Segamat, Johor |
| Phone | 07-9475502 |
| General email | info@vistra.com |
| Website | Official Website |
| Opening hours | 8.30AM - 5.30PM (HQ and KL Office) |
Products & Services
Eco-Shop provides the following publicly documented products and services.
Eco-Plus concept stores
Concept stores offering a wide selection of items priced at RM10 and below.
Official pageLoyalty program and mobile app
Eco-Shop Loyalty Program and Mobile App launched in 2022.
Official pageCompany Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Public professional information about founders, directors and key business leaders associated with Eco-Shop.
Dato’ Sri Lee Kar Whatt
Founder and Managing Director
Identified by the investor site as founder, substantial shareholder and Managing Director.
Ng Kim Teng
Executive Director / Chief Executive Officer
Joined the Group in 2023 as Chief Operating Officer and is identified as Executive Director / CEO.
Dato’ Chan Wah Kiang
Independent Non-Executive Chairman
Investor site identifies him as Independent Non-Executive Chairman.
Company Timeline
2003
— Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor.
Source · https://www.eco-shop.com.my/about-us/
2003
Started RM2 shop — Started in Gemas, Johor.
Source · https://eco-shop.com.my/about-us
2010
New warehouse facility — Established a new warehouse facility in Jementah.
Source · https://eco-shop.com.my/about-us
2013
Charitable foundation initiated — 10th anniversary and initiation of charitable foundation Xi Fu.
Source · https://eco-shop.com.my/about-us
2014
Awards — Awarded Golden Eagle and Business Excellent Awards.
Source · https://eco-shop.com.my/about-us
2018
100th store — Celebrated 100th store opening in Gombak, Selangor.
Source · https://eco-shop.com.my/about-us
2019
East Malaysia expansion — Expanded stores to East Malaysia.
Source · https://eco-shop.com.my/about-us
2020
Shopee store and warehouse — Launched official store on Shopee and a new warehouse facility in Port Klang, Selangor.
Source · https://eco-shop.com.my/about-us
2021
First Eco-Plus store — Launched first Eco-Plus store in Ulu Tiram, Johor.
Source · https://eco-shop.com.my/about-us
2022
Loyalty program and app — Launched Eco-Shop Loyalty Program and Mobile App.
Source · https://eco-shop.com.my/about-us
2023
20th anniversary and Superbrands Award — Celebrated 20th anniversary and received Superbrands Award.
Source · https://eco-shop.com.my/about-us
Awards, Certifications & Recognition
| Sustainable Business & Brands Inspirational Achievement Awards | 2023 |
| ESG Positive Impact Awards | 2023 |
| Golden Eagle Award | |
| Sin Chew Business Excellence Awards | Sin Chew 2014 |
| Superbrands Malaysia | Superbrands |
| Fast Moving Growing Sustainable Business & Brands Awards | 2024 |
| Largest Corporate CSR Charity Carnival | 2025 |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| Headquarters | Lot 3913-3914, Kg Sg Siput, 85200 Jementah, Segamat, Johor · 07 - 9475502 |
| KL Office | Wisma LYL, 12, Jalan 51A/223 Section 51A, Petaling Jaya, 46100, Selangor |
| Eco-shop @ Selayang | No. 1, Ideal Convention Centre, Jalan PS 10, Taman Prima Selayang, 68100 Batu Caves, Selangor |
| Eco-shop @ Batu Pahat | Ground Floor, No.159 & 160, Jalan Bukit Pasir, 83050 Batu Pahat, Johor |
Brands & Related Entities
| House brand | Artsy Bakins |
| House brand | Pawbit |
| House brand | WOW9 |
| House brand | Playoo |
Stories About Eco-Shop
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- eco-shop.com.my2026-09-05
- About Us2026-09-06
- Contact Us - HQ & KL Office2026-09-06
- Corporate Information2026-09-06
- Director Profile2026-09-06
- Store Locator2026-09-06
- Eco-Shop homepage2026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Official-source enrichment: overview, registered_name, hq_address, opening_hours, founded_year, phone, general_email, brand_names, markets_served, business_type, services, people, timeline, recognition, locations, brands, sources, faqs, logo, photos.
Frequently Asked Questions About Eco-Shop
What does Eco-Shop do?
Eco-Shop states that it began in 2003 with a single RM2 shop in Gemas, Johor. The retailer expanded its warehousing and store network as the value-retail concept scaled.
Where is Eco-Shop based?
Eco-Shop lists its headquarters or primary business address as Lot 3913-3914, Kampung Sungai Siput, 85200 Jementah, Segamat, Johor.
When was Eco-Shop founded?
Eco-Shop records its founding year as 2003.
What is the official website for Eco-Shop?
The official website recorded for Eco-Shop is eco-shop.com.my.
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