BONIA
Listed Editorially researched
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974. The brand name was inspired by Bologna, Italy, and the business developed around leather goods and fashion accessories.
Registered name
Bonia Corporation Berhad
Registration no.
199101013622 (223934-T)
Founded
1974
Headquarters
Level 6, Ikon Connaught, Lot 160, Jalan Cerdas,…
Industry
Retail
Business type
Retailer
Key person
Chiang Sang Sem · Founder and Group Executive Director
Official website
Verification
Listed
About BONIA
Bonia Corporation Berhad describes itself as a global house of luxury lifestyle brands and licenses, with a commitment to design, craftsmanship and innovation since 1974.
The company’s brands page describes BONIA collections of bags, accessories, footwear, watches and eyewear, and identifies Braun Büffel, Valentino Rudy, Santa Barbara Polo & Racquet Club, Mossimo and Starter Black Label as additional brands or licensed brands.
The group’s history records expansion from Malaysia into Singapore and other Asian markets, a 1994 listing on the second board of the Kuala Lumpur Stock Exchange, and a 2007 transfer to the main board. The company says its brands are present at more than 140 locations across Asia and Europe.
Company Information
| Company name | BONIA |
| Registered name | Bonia Corporation Berhad |
| Registration no. | 199101013622 (223934-T) |
| Brand name(s) | Braun Büffel Valentino Rudy Santa Barbara Polo & Racquet Club Mossimo Starter Black Label |
| Founded | 1974 |
| Industry | Retail |
| Headquarters | Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia |
| Phone | +603 91089000 |
| Website | Official Website |
| Social profiles |
Products & Services
BONIA provides the following publicly documented products and services.
Brand licensing
The group operates brands and licenses, including Valentino Rudy in Malaysia and Singapore and Santa Barbara Polo & Racquet Club in Malaysia.
Official pageLuxury lifestyle products
Collections including bags, accessories, footwear, watches, eyewear and other lifestyle products.
Official pageCompany Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Public professional information about founders, directors and key business leaders associated with BONIA.
Chiang Sang Sem
Founder and Group Executive Director
The official board page identifies him as the visionary founder and says he continues to oversee business development and corporate strategy.
Datuk Ng Peng Hong @ Ng Peng Hay
Senior Independent Non-Executive Chairman
Dato' Sri Chiang Fong Seng
Executive Vice Chairman & Group CEO
Alex Chiang Fong Tat
Group Executive Director
Chiang May Ling
Group Executive Director
Company Timeline
1974
— BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974.
Source · https://boniacorp.com/founders-story/
1974
BONIA founded — The official history says the story began in 1974 with Chiang Sang Sem; the founder story describes the establishment of BONIA’s foundations after his Italy visit.
Source · https://boniacorp.com/history
1979
First Singapore boutique — BONIA opened its first boutique in Singapore.
Source · https://boniacorp.com/history
1994-08-23
Listed on KLSE second board — BONIA listed on the second board of the Kuala Lumpur Stock Exchange on 23 August 1994.
Source · https://boniacorp.com/history
2007-04-23
Transferred to KLSE main board — BONIA transferred to the main board of the Kuala Lumpur Stock Exchange on 23 April 2007.
Source · https://boniacorp.com/history
2010
Braun Büffel stake acquired — The Group acquired a 70% equity stake in Jeco (Pte) Ltd, co-owning Braun Büffel.
Source · https://boniacorp.com/history
2022
New KLCC flagship store — Bonia launched a new KLCC flagship store with a museum and gallery concept.
Source · https://boniacorp.com/history
2024
50-year celebration — BONIA celebrated its 50-year journey with a pop-up event at Pavilion Kuala Lumpur.
Source · https://boniacorp.com/history
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| Bonia Corporation Berhad headquarters | Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia · +603 91089000 |
Brands & Related Entities
| Group brand / heritage brand | Braun Büffel |
| Licensed brand in Malaysia and Singapore | Valentino Rudy |
| Licensed brand in Malaysia | Santa Barbara Polo & Racquet Club |
| Group brand in Malaysia | Mossimo |
| Group brand | Starter Black Label |
Stories About BONIA
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- boniacorp.com2026-09-05
- Bonia Corporation homepage2026-09-06
- Group2026-09-06
- Our History2026-09-06
- Our Brands2026-09-06
- Our Board of Directors2026-09-06
- Contact2026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Official-source enrichment: overview, registered_name, registration_number, hq_address, founded_year, phone, brand_names, markets_served, linkedin_url, business_type, state, products, services, people, timeline, locations, brands, sources, faqs, photos.
Frequently Asked Questions About BONIA
What does BONIA do?
BONIA's founder story is associated with Chiang Sang Sem and traces the brand's development to 1974. The brand name was inspired by Bologna, Italy, and the business developed around leather goods and fashion accessories.
Where is BONIA based?
BONIA lists its headquarters or primary business address as Level 6, Ikon Connaught, Lot 160, Jalan Cerdas, Taman Connaught, Cheras, 56000 Kuala Lumpur, Malaysia.
When was BONIA founded?
BONIA records its founding year as 1974.
What is the official website for BONIA?
The official website recorded for BONIA is boniacorp.com.
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