
Mamee
Mamee traces its roots to Melaka in 1971 with an instant noodle business. The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
About Mamee
Mamee’s story began in 1971 when founder Datuk Pang Chin Hin and his partner started a small factory in Melaka manufacturing instant noodles. Production began in 1972 with Lucky instant noodle and vermicelli.
The company expanded from noodles into crunchy noodle snacks in 1974, Double Decker crackers in 1980 and Mister Potato potato snacks in 1992. Its site now organizes its offering into snacks, noodles, bakery, beverages and food service.
The official website lists Melaka and Subang Jaya operating locations and provides careline, general and export email contacts. It also identifies Pierre Pang as Group CEO in a January 2024 company news item.
Company Information
| Company name | Mamee |
| Registered name | MAMEE-DOUBLE DECKER (M) Sdn Bhd |
| Registration no. | 199101012051 |
| Brand name(s) | Mamee Monster Mister Potato Corntoz Double Decker Mamee Chef Mamee Basic Mamee Express Tora Mamee Crackers Thin Thin London Roll Cheers Daebak |
| Founded | 1971 |
| Industry | Food & Beverage |
| Headquarters | Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia |
| Phone | +606 232 4466 |
| General email | hello@mamee.com.my |
| Website | Official Website |
| Social profiles | Facebook · Instagram · LinkedIn |
Products & Services
Mamee provides the following publicly documented products and services.
Food Service
Products formulated for catering operators, including Daebak and Mamee Chef food-service products.
Official pageSnacks
Snack products including crunchy noodle snacks, potato snacks, corn snacks and crackers.
Official pageCompany Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Public professional information about founders, directors and key business leaders associated with Mamee.
Loi Tuan Ee
Co-founder
Loi Tuan Ee is publicly identified as a co-founder and senior group leader of Mamee, a snack and food business that traces its roots to Melaka in 1971.
Datuk Pang Chin Hin
Named by the company as founder of the business started in 1971.
Pierre Pang
Group CEO
Company Timeline
— Mamee traces its roots to Melaka in 1971 with an instant noodle business.
Source · https://mamee.com/about-us/
— The Lucky product line appeared in 1972, followed by the Mamee crunchy noodle snack in 1974.
Source · https://mamee.com/about-us/
Mamee founded in Melaka — Founder Datuk Pang Chin Hin and a partner started a small factory manufacturing instant noodles.
Source · https://mamee.com/about-us/
Lucky instant noodle and vermicelli launched — Production began with Mamee’s first product, Lucky instant noodle and vermicelli.
Source · https://mamee.com/about-us/
Mamee crunchy noodle snack launched — The company launched its crunchy noodle snack after observing uncooked instant-noodle consumption.
Source · https://mamee.com/about-us/
Double Decker introduced — Double Decker crackers were added to the product range.
Source · https://mamee.com/about-us/
Mister Potato introduced — Mister Potato potato snacks were introduced.
Source · https://mamee.com/about-us/
Mamee Chef launched — Mamee Chef entered the market with noodles using Mi Tarik technology.
Source · https://mamee.com/about-us/
Mamee Jonker House opened — Mamee opened its first concept store on a UNESCO heritage street in Melaka.
Source · https://mamee.com/about-us/
Awards, Certifications & Recognition
| Frost & Sullivan Award | Frost & Sullivan 2014 |
| Putra Brand Award | Putra Brand Awards 2014 |
| Putra Brand Personality of the Year | Putra Brand Awards 2016 |
| Deloitte Best Managed Companies Award | Deloitte 2021 and 2022 |
| Putra Brand Award Silver | Putra Brand Awards 2022 |
| AEON's Most Celebrated Partner | AEON 2022 |
| Putra Aria Brand Awards Gold, Foodstuff Category | Putra Aria Brand Awards 2022 |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| Melaka | Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia · +606 232 4466 |
| Subang | Lot 793, Persiaran Subang Indah, Off Persiaran Subang, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia · +603 5632 5588; +603 5637 6688 |
Brands & Related Entities
| Snack brand | Mamee Monster |
| Snack brand | Mister Potato |
| Beverage brand | Cheers |
Stories About Mamee
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- mamee.com2026-09-05
- Mamee homepage2026-09-06
- Our Worlds2026-09-06
- Food Service2026-09-06
- Singapore Business Times Interview with Group CEO, Pierre Pang2026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Official-source enrichment: overview, registered_name, registration_number, hq_address, phone, general_email, brand_names, markets_served, customer_segments, facebook_url, instagram_url, linkedin_url, business_type, products, services, people, timeline, recognition, locations, brands, sources, faqs.
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