Power Root
Listed Editorially researched
Power Root's public brand portfolio includes Alicafe, Per'l Cafe, Ah Huat White Coffee, Frenche Roast, Oligo and Extra Power Root. The group positions research and product development as part of its beverage business.
Registered name
Power Root Berhad
Registration no.
200601013517 (733268-U)
Founded
Not publicly available
Headquarters
No. 1, Jalan Sri Plentong, Taman Perindustrian Sri…
Industry
Food & Beverage
Business type
Manufacturer
Key person
Wong Tak Keong · Executive Director/Chief Executive Officer
Official website
Verification
Listed
About Power Root
Power Root says it is a proudly Malaysian company whose beverages are intended for consumption at home, in offices and elsewhere. Its stated portfolio includes Alicafé, Per’l Café, Ah Huat White Coffee, Frenché Roast, Oligo and Extra Power Root.
The company says its research and development centre focuses on product and process improvement, with employees developing products to meet changing market requirements and standards.
The official contact page lists Power Root Berhad at a Kuala Lumpur address and Power Root Manufacturing and Power Root Marketing at the Sri Plentong, Masai address. The site also publishes quality-assurance materials covering halal, GMP, HACCP, ISO 9001 and ISO 22000.
Company Information
| Company name | Power Root |
| Registered name | Power Root Berhad |
| Registration no. | 200601013517 (733268-U) |
| Brand name(s) | Alicafé Per’l Café Ah Huat White Coffee Frenché Roast Oligo Extra Power Root Jom Teh Alitea |
| Founded | Not publicly available |
| Industry | Food & Beverage |
| Headquarters | No. 1, Jalan Sri Plentong, Taman Perindustrian Sri Plentong, 81750 Masai, Johor Darul Takzim, Malaysia |
| Phone | +607-386 6868 |
| General email | sales@powerroot.com.my |
| Website | Official Website |
Products & Services
Power Root provides the following publicly documented products and services.
Research & Development
Product and process improvement and development of beverage products.
Official pageBeverage manufacturing
Manufacturing activities represented by Power Root Manufacturing Sdn Bhd.
Official pageQuality Assurance
Quality-assurance information and certification materials for the company’s products and processes.
Official pageCompany Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Public professional information about founders, directors and key business leaders associated with Power Root.
Wong Tak Keong
Executive Director/Chief Executive Officer
Dato’ Wong Fuei Boon
Executive Director
See Thuan Po
Executive Director
Neo Meng Pey
Group Financial Controller
Assumed the role on 3 January 2023.
Soon Chia Chia
Chief Operating Officer
Assumed the role on 1 March 2023.
Company Timeline
2023-01-03
Neo Meng Pey assumed Group Financial Controller role
Source · https://powerroot.com.my/wp-content/uploads/2025/11/Power-Root-AR25.pdf
2023-03-01
Soon Chia Chia assumed Chief Operating Officer role
Source · https://powerroot.com.my/wp-content/uploads/2025/11/Power-Root-AR25.pdf
June 2025
Remy Ishak joined as Alicafé ambassador
Source · https://powerroot.com.my/wp-content/uploads/2025/11/Power-Root-AR25.pdf
Awards, Certifications & Recognition
| Halal certification | |
| Food GMP certification | Standards Malaysia |
| HACCP certification | Standards Malaysia |
| ISO 9001 certification | |
| ISO 22000 certification |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| Power Root Manufacturing / Power Root (M) | No.1, Jalan Sri Plentong, Taman Perindustrian Sri Plentong, 81750 Masai, Johor Darul Takzim, Malaysia · +607 - 386 6868 |
| Power Root Marketing (Kuala Lumpur) | No. 30, Jalan Tago 9, Taman Perindustrian Tago, 52200 Kuala Lumpur, Malaysia · +603 - 6272 0303 |
Brands & Related Entities
| Brand shown by Power Root as part of its brand portfolio | Ah Huat |
| Brand shown by Power Root as part of its brand portfolio | Oligo |
| Brand shown by Power Root as part of its brand portfolio | Alicafé |
| Brand shown by Power Root as part of its brand portfolio | Frenché Roast |
Stories About Power Root
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- powerroot.com.my2026-09-05
- Contact2026-09-06
- Quality Assurance2026-09-06
- Power Root Annual Report 20252026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Official-source enrichment: overview, registered_name, registration_number, hq_address, phone, general_email, brand_names, markets_served, business_type, state, products, services, people, timeline, recognition, locations, brands, sources, faqs.
Frequently Asked Questions About Power Root
What does Power Root do?
Power Root's public brand portfolio includes Alicafe, Per'l Cafe, Ah Huat White Coffee, Frenche Roast, Oligo and Extra Power Root. The group positions research and product development as part of its beverage business.
Where is Power Root based?
Power Root lists its headquarters or primary business address as No. 1, Jalan Sri Plentong, Taman Perindustrian Sri Plentong, 81750 Masai, Johor Darul Takzim, Malaysia.
What is the official website for Power Root?
The official website recorded for Power Root is powerroot.com.my.
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