PROTON
PROTON was incorporated in 1983 as Malaysia's national automotive project. The Proton Saga was launched in July 1985.

About PROTON
PROTON says it began as Malaysia’s national car project, founded to spearhead economic development and lay the foundations for the local automotive industry. The birth of the PROTON Saga in 1985 marked the beginning of the national car brand’s journey.
The company describes operations spanning vehicle design, powertrain development, advanced engineering, vehicle production, engine assembly, machining, stamping and tooling. It operates manufacturing facilities including the Tanjung Malim plant and an EV assembly plant.
In 2017, DRB-HICOM entered a strategic partnership with Zhejiang Geely Holding Group in PROTON. PROTON’s current product and service offering includes passenger vehicles, test drives, finance and insurance-related purchase support, authorised servicing, warranty, body and paint, accessories and pre-owned vehicles.
PROTON states that it serves domestic and international markets and has developed export and assembly activities in multiple countries.
Company Information
| Company name | PROTON |
| Registered name | Proton Holdings Berhad |
| Registration no. | 623177-A |
| Brand name(s) | e.MAS |
| Founded | Not publicly available |
| Industry | Automotive |
| Headquarters | Not publicly available |
| Website | Official Website |
Products & Services
PROTON provides the following publicly documented products and services.
Company Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Leadership information is not currently available in this record.
Company Timeline
— PROTON was incorporated in 1983 as Malaysia's national automotive project.
Source · https://www.proton.com/corporate/about-us
— The Proton Saga was launched in July 1985.
Source · https://www.proton.com/corporate/about-us
— A major modern corporate milestone came in 2017 through the strategic partnership involving DRB-HICOM and Geely.
Source · https://www.proton.com/corporate/about-us
PROTON Saga begins production and brand journey — The birth of the PROTON Saga marked the beginning of the national car brand’s journey.
Source · https://www.proton.com/corporate/about-us
Joined DRB-HICOM — PROTON became one of the members of DRB-HICOM Berhad.
Source · https://www.proton.com/corporate/milestones
Strategic partnership with Geely — DRB-HICOM entered a strategic partnership with Zhejiang Geely Holding Group in PROTON.
Source · https://www.proton.com/corporate/milestones
PROTON X70 launched — PROTON launched its first premium SUV, the PROTON X70.
Source · https://www.proton.com/corporate/milestones
e.MAS EV sub-brand unveiled — PROTON unveiled its new EV sub-brand, e.MAS.
Source · https://www.proton.com/corporate/milestones
First national BEV launched — PROTON launched the Proton e.MAS 7.
Source · https://www.proton.com/corporate/milestones
Dedicated EV assembly plant launched — PROTON launched Malaysia’s first dedicated EV assembly plant in Tanjong Malim.
Source · https://www.proton.com/corporate/milestones
Awards, Certifications & Recognition
| ISO/IEC 17025:2017 accreditation | Jabatan Standard Malaysia 2023 |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Brands & Related Entities
| PROTON EV sub-brand | e.MAS |
Stories About PROTON
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- proton.com2026-09-05
- Business Overview2026-09-06
- Milestones2026-09-06
- PROTON homepage2026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Industry taxonomy expanded after an editorial review of the company record and its documented business activities.
- Official-source enrichment: overview, registered_name, registration_number, parent_company, brand_names, markets_served, business_type, products, services, timeline, recognition, brands, sources, faqs, logo, photos.
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