Secret Recipe
Listed Editorially researched
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe dining concept.
Registered name
Not publicly available
Founded
1997
Headquarters
Not publicly available
Industry
Food & Beverage
Business type
Service Provider
Key person
Not publicly available
Official website
Verification
Listed
About Secret Recipe
Secret Recipe was founded in 1997 and began with a focus on fine-quality gourmet cakes. The company says its concept has evolved into a lifestyle cakes and café chain with more than 380 café outlets.
The company describes its cafés as offering a friendly, personalised full-service dining experience with cakes, desserts, meals and drinks. Its official menu categories include cakes, starters, soups and salads, Asian classics, chicken, pasta, western food, children's meals, pastries, desserts, coffee and juices.
The official outlet page lists operations in Malaysia and says the chain is gaining ground in Asia Pacific, with outlets in Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh. The website also publishes CSR activities involving community, education and environmental initiatives.
Company Information
| Company name | Secret Recipe |
| Registered name | Not publicly available |
| Brand name(s) | Secret Recipe Cakes & Café |
| Founded | 1997 |
| Industry | Food & Beverage |
| Headquarters | Not publicly available |
| Phone | 03 7490 2063 |
| General email | feedback@secretrecipe.com.my |
| Website | Official Website |
| Social profiles | Facebook · Instagram · YouTube |
Products & Services
Secret Recipe provides the following publicly documented products and services.
Full-service café dining
Café meals, desserts and beverages served through the Secret Recipe café concept.
Official pageOutlet ordering and delivery
The official site links customers to online ordering and delivery access.
Official pageCompany Photos
No approved photo is on file for this record yet.
Google Reviews
Google rating and review information is not currently available for this record.
Leadership & Key People
Leadership information is not currently available in this record.
Company Timeline
1997
— Secret Recipe states that it was founded in 1997.
Source · https://www.secretrecipe.com.my/index.php/our-story
1997
Secret Recipe founded — The Our Story page states that Secret Recipe was founded in 1997.
Source · https://www.secretrecipe.com.my/our-story
2020
International Exponential Growth Award — Secret Recipe lists the International Exponential Growth Award 2020 by the Malaysia Retail Chain Association.
Source · https://www.secretrecipe.com.my/our-story
2022
Star Outstanding Business Awards recognition — The official recognition list includes Malaysian Business of The Year, Best Brand, Best Halal Product Service, Best in Retail and Best Green Initiative awards in 2022.
Source · https://www.secretrecipe.com.my/our-story
2023
ESG, CSR, brand and retail recognitions — The official list records four recognitions in 2023, including Responsible Consumption and Production Silver and community support awards.
Source · https://www.secretrecipe.com.my/our-story
2025
Retail, community care and Putra Brand recognitions — The official list records Retail Excellence Award, Company of the Year Community Care Award and a Putra Brand Bronze Award in 2025.
Source · https://www.secretrecipe.com.my/our-story
Awards, Certifications & Recognition
| Company of The Year (Food & Beverage) Sustainable Social Impact & Community Care Award | Sustainability & CSR Malaysia Awards 2026 |
| Retail Excellence Award | Malaysia Retail Chain Association (MRCA) 2025 |
| Company of The Year (Food & Beverages) Community Care Award | Sustainability & CSR Malaysia Awards 2025 |
| The People's Choice (Restaurants & Fast Food Outlets) Bronze Award | Putra Brand Awards 2025 |
| Responsible Consumption and Production Silver Award | ESG Positive Impact Awards 2023 |
| International Exponential Growth Award | Malaysia Retail Chain Association (MRCA) 2020 |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| AMANJAYA WALK | Block E-2 & E-3, PT60651, Jalan Jati 1/1. Pusat Perniagaan Amanjaya, 08000 Sungai Petani, Kedah Darul Aman · 04-4104 699 |
| SUNGAI PETANI | 51, Lorong 20, Taman Patani Jaya, Sungai Petani, 08000, Kedah · 04-446 1901 |
| VILLAGE MALL, SUNGAI PETANI | Lot G-12, Ground Floor, Village Mall, Lagenda Heights, Sungai Petani, 08000, Kedah · 04-446 1904 |
| AEON MALL TAMAN MALURI | Lot No. S07, Second Floor, AEON Taman Maluri Shopping Centre, Jalan Jejaka, Taman Maluri, 55100, Kuala Lumpur · 03-9287 1800 |
| SHAFTSBURY SQUARE | P1-07, Shaftsbury Square, Jalan Persiaran Multimedia, Cyber 6, Cyberjaya, 63000 · 03-8683 9450 |
Stories About Secret Recipe
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- secretrecipe.com.my2026-09-05
- Our Story | Secret Recipe Malaysia2026-09-06
- Our Cake Shop & Café Outlets | Secret Recipe Malaysia2026-09-06
- Complete Course Menu | Secret Recipe Malaysia2026-09-06
- Contact Us | Secret Recipe Malaysia2026-09-06
- Order Policy - Secret Recipe2026-09-06
Record History
- First-pass record built from the V5 proposal (§20) and the company's own website. Legal entity, leadership, full product catalogue, opening hours and photos still need to be collected before this record is complete.
- Official-source enrichment: overview, phone, general_email, brand_names, markets_served, customer_segments, facebook_url, instagram_url, youtube_url, business_type, services, timeline, recognition, locations, sources, faqs, photos.
Frequently Asked Questions About Secret Recipe
What does Secret Recipe do?
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe dining concept.
When was Secret Recipe founded?
Secret Recipe records its founding year as 1997.
What is the official website for Secret Recipe?
The official website recorded for Secret Recipe is secretrecipe.com.my.
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