SK magic
SK magic is a leading Korean company specializing in high-quality home and kitchen appliances, particularly water purifiers, air purifiers, and dishwashers.
About SK magic
SK magic is a leading Korean company specializing in high-quality home and kitchen appliances, particularly water purifiers, air purifiers, and dishwashers.
Company Information
| Company name | SK magic |
| Registered name | SK MAGIC SDN. BHD. |
| Registration no. | 1187847M / 201601016916 |
| Brand name(s) | SK intellix |
| Founded | 2016 |
| Industry | Home & Living |
| Headquarters | 106-108, Jalan Wong Ah Fook, Bandar Johor Bahru, 80888 Johor Bahru, Johor Darul Ta'zim, Malaysia |
| Phone | 0189064218 |
| General email | callcentre@skintellix.com.my |
| Website | Official Website |
| Opening hours | Monday - Saturday, 09:00 to 19:00; closed Sundays |
Products & Services
SK magic provides the following publicly documented products and services.
Magic Care Service
Regular visit management services for SK magic customers, including filter replacement, sterilization, cleaning and parts replacement for water purifiers and service activities for air purifiers.
Official page- Water Purifier
- Air Purifier
- Water Filter
- Dishwasher
Company Photos
No approved photo is on file for this record yet.
Google Reviews
4.2 / 5 from 5 Google reviews.
Shown from the relevant Google Business Profile and attributed to Google. Branch ratings are not combined into a MalaysianRecord score.
View on GoogleLeadership & Key People
Public professional information about founders, directors and key business leaders associated with SK magic.
Andy Kim
Managing Director of SK magic Malaysia; Managing Director of SK intellix Malaysia
Company Timeline
SK magic begins in South Korea — The About page says SK magic has operated in South Korea’s home-appliances industry since 1985.
Source · https://skmagic.com.my/about
Malaysia opening ceremony — SK magic held an opening ceremony in Malaysia, announcing the launch of its operations there.
Source · https://skmagic.com.my/about
Malaysia market launch — Malaysia became the first Southeast Asian market to launch the home-appliances arm.
Source · https://skmagic.com.my/about
CES Innovation Awards — The Motion Air Purifier and All-in-one JIKSOO RICH Ice Water Purifier were recognised in CES Innovation Awards 2020 categories.
Source · https://skmagic.com.my/about
Rebrand to SK intellix Malaysia — SK magic Malaysia announced its rebrand to SK intellix Malaysia.
Source · https://skmagic.com.my/news/MjU4_SK%20magic%20Malaysia%20Rebrands%20to%20SK%20intellix%20Malaysia,%20Marking%20a%20New%20Era%20of%20AI-Powered%20Wellness%20and%20Sustainability
Awards, Certifications & Recognition
| CES Innovation Awards 2020 | Consumer Technology Association / CES 2020 |
| The Brand Laureate SME’s Best Brands Awards 2018-2019 (Consumer – Water Purifier) | The Brand Laureate 2018-2019 |
| Halal Certification | 2018-2019 |
MalaysianRecord Verification
This Company Record is listed on MalaysianRecord but does not currently display a MalaysianRecord Verified status. Absence of a Verified status does not indicate a business is unsafe or illegitimate.
Locations
| Dpulze Shopping Centre | Persiaran Multimedia, Cyberjaya, 63000 Cyberjaya, Selangor · 0189064218 |
| Headquarters | 11th Floor, Menara Citibank, 165 Jalan Ampang, 50450 Kuala Lumpur, Malaysia |
Brands & Related Entities
| Name adopted by SK magic Malaysia in its 2025 rebrand | SK intellix |
| Technology and corporate group referenced by the About page | SK Group |
Sources & Research Notes
Information in this record was compiled from the sources listed below and may include company-submitted material reviewed before publication.
- Official website26 Aug 2026
- SSM registration record (CTOS)26 Aug 2026
- Company logo (from official website, img[logo])27 Aug 2026
- About Us2026-09-06
- SK magic Malaysia rebrands to SK intellix Malaysia2026-09-06
- Magic Care Service2026-09-06
- Store Locations2026-09-06
![Company logo (from official website, img[logo])](https://skmagic.com.my/media/home/brand.jpg){kind=link}
Record History
- Imported from Solution Malaysia editorial data.
- Official-source enrichment: opening_hours, parent_company, origin_summary, phone, general_email, brand_names, markets_served, customer_segments, business_type, services, people, timeline, recognition, locations, brands, sources, faqs.
Frequently Asked Questions About SK magic
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