ZUS Coffee: The Growth Story Behind a New-Generation Malaysian Coffee Brand
ZUS Coffee states that it launched in 2019, with its first outlet at Binjai 8. The brand was…
Story Category
Brand Stories
Brand name, positioning, rebranding, product evolution and identity.
Padini: The Evolution of a Malaysian Fashion Retail Brand
Padini's corporate story traces its roots to 1971 in ladies' garment manufacturing and wholesale. The Padini brand was…
EcoWorld Malaysia: Building a Property Brand Around Communities and Development
EcoWorld Malaysia is a public-listed property developer with projects across several Malaysian regions. Its current business is organised…
Touch ‘n Go: From Toll Payments to a Wider Malaysian Digital Payments Ecosystem
Touch 'n Go traces its card-based electronic payment service to 1997. The payment system expanded beyond toll use…
AirAsia: How a Malaysian Airline Brand Built a Regional Presence
AirAsia's modern low-cost carrier story dates from 2001. The brand developed around the 'Now Everyone Can Fly' low-fare…
JOVEN Malaysia: The Story Behind a Home-Grown Appliance Brand
JOVEN states that its Malaysian business dates to 1983. The company is known for instant water heaters and…
Brahim’s: Building a Malaysian Food Brand Around Convenience and Local Flavours
Dewina Food Industries was founded in 1986 by Dato' Seri Ibrahim Haji Ahmad together with Tatsunobu Abe. The…