Brand Stories
AirAsia: How a Malaysian Airline Brand Built a Regional Presence
AirAsia's modern low-cost carrier story dates from 2001. The brand developed around the 'Now Everyone Can Fly' low-fare…
Business Stories
Stories behind Malaysian businesses
How Malaysian companies started, grew, changed, built brands, developed leaders and reached important milestones.
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Story categories
Behind the Business
Operations, service process, production, customer journey, showroom, factory, team and technology.
Brand Stories
Brand name, positioning, rebranding, product evolution and identity.
Business Heritage
Long-running businesses, family businesses and heritage brands.
Company Stories
How the company started and how it developed.
Founder & Leadership
Founder, CEO and key leadership professional stories.
Growth & Expansion
Expansion, outlets, regional growth, factories, branches and business scaling.
Industry Stories
Industry evolution and market context, without becoming ranking or comparison content.
Milestones & Recognition
Anniversary, awards, certifications and public milestones.
Latest Business Stories
Growth & Expansion
CARSOME: The Growth Story of a Malaysian Digital Automotive Platform
CARSOME was founded in Malaysia in 2015. The company built a digital platform around used-car inspection, buying and…
Growth & Expansion
Perodua: How a Malaysian Car Brand Became Part of Everyday Motoring
Perodua was established in 1993. The company operates across vehicle manufacturing, research and development, sales, after-sales and related…
Business Heritage
PROTON: The Story and Evolution of a Malaysian Automotive Brand
PROTON was incorporated in 1983 as Malaysia's national automotive project. The Proton Saga was launched in July 1985.
Company Stories
The Development of Bank Islam Malaysia and Its Role in Islamic Banking
Bank Islam Malaysia was established on 1 July 1983. It is widely documented as Malaysia's first Islamic bank.
Brand Stories
Touch ‘n Go: From Toll Payments to a Wider Malaysian Digital Payments Ecosystem
Touch 'n Go traces its card-based electronic payment service to 1997. The payment system expanded beyond toll use…
Business Heritage
Public Bank: The Business Story Behind a Long-Established Malaysian Bank
Public Bank opened for business in Kuala Lumpur on 6 August 1966. The bank was founded by Tan…
Growth & Expansion
CIMB: How a Malaysian Banking Group Built a Regional Presence
CIMB's modern universal-banking identity was formed through a series of Malaysian banking consolidations and was launched in its…
Business Heritage
Maybank Through the Years: The Development of a Malaysian Banking Institution
Maybank was incorporated on 31 May 1960 and began operations on 12 September 1960. The bank expanded its…
Behind the Business
Duopharma Biotech: The Story Behind a Malaysian Pharmaceutical Manufacturer
Duopharma's pharmaceutical roots include Duopharma (M) activities dating to 1978. Duopharma Biotech was incorporated in 2000.
Growth & Expansion
BIG Pharmacy: How a Community Pharmacy Business Expanded in Malaysia
BIG Pharmacy states that it was established in 2006 by pharmacists Lee Meng Chuan and Lim Sin Yin.…
Company Stories
IHH Healthcare: The Story Behind a Malaysia-Based Regional Healthcare Group
IHH Healthcare is a Malaysia-based healthcare group with hospital operations across multiple markets. Its Malaysian hospital heritage includes…