Growth & Expansion
CIMB: How a Malaysian Banking Group Built a Regional Presence
CIMB's modern universal-banking identity was formed through a series of Malaysian banking consolidations and was launched in its…
Business Stories
Stories behind Malaysian businesses
How Malaysian companies started, grew, changed, built brands, developed leaders and reached important milestones.
Featured Story
MIDA: Malaysia’s Investment Promotion Agency — Organisation, Mandate and Investment Landscape
Learn about MIDA, Malaysia's investment promotion agency. Discover its mandate, organizational structure, and role in facilitating FDI and DDI across manufacturing and services sectors.
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Behind the Business
Operations, service process, production, customer journey, showroom, factory, team and technology.
Brand Stories
Brand name, positioning, rebranding, product evolution and identity.
Business Heritage
Long-running businesses, family businesses and heritage brands.
Business Updates
Company Stories
How the company started and how it developed.
Founder & Leadership
Founder, CEO and key leadership professional stories.
Growth & Expansion
Expansion, outlets, regional growth, factories, branches and business scaling.
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Industry evolution and market context, without becoming ranking or comparison content.
Milestones & Recognition
Anniversary, awards, certifications and public milestones.
Latest Business Stories
Business Heritage
Public Bank: The Business Story Behind a Long-Established Malaysian Bank
Public Bank opened for business in Kuala Lumpur on 6 August 1966. The bank was founded by Tan…
Company Stories
The Development of Bank Islam Malaysia and Its Role in Islamic Banking
Bank Islam Malaysia was established on 1 July 1983. It is widely documented as Malaysia's first Islamic bank.
Business Heritage
PROTON: The Story and Evolution of a Malaysian Automotive Brand
PROTON was incorporated in 1983 as Malaysia's national automotive project. The Proton Saga was launched in July 1985.
Growth & Expansion
CARSOME: The Growth Story of a Malaysian Digital Automotive Platform
CARSOME was founded in Malaysia in 2015. The company built a digital platform around used-car inspection, buying and…
Brand Stories
AirAsia: How a Malaysian Airline Brand Built a Regional Presence
AirAsia's modern low-cost carrier story dates from 2001. The brand developed around the 'Now Everyone Can Fly' low-fare…
Behind the Business
Aerodyne Group: The Story Behind a Malaysian Drone Technology Business
Aerodyne Group states that it has operated since 2014. Kamarul A Muhamed is publicly identified as founder and…
Growth & Expansion
ViTrox: How a Malaysian Machine Vision Company Built Its Technology Business
ViTrox was established in 2000. The company develops machine- vision and automated inspection systems used in electronics and…
Growth & Expansion
Greatech: The Growth Story of a Malaysian Automation Company
Greatech's current automation business traces to Greatech Integration, established in 1997 with operations beginning in 1998. Tan Eng…
Behind the Business
SilTerra Malaysia: Inside the Development of a Malaysian Semiconductor Foundry
SilTerra is a semiconductor foundry based in Kulim, Kedah. The company was registered in the mid-1990s and describes…
Growth & Expansion
Marrybrown: How a Malaysian Fast-Food Brand Built Its Business
Marrybrown opened its first restaurant in Johor Bahru in 1981. The Malaysian-founded brand grew through franchising and expansion…
Company Stories
Secret Recipe: The Business Story Behind a Malaysian Cafe Brand
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe…