Brand Stories
ZUS Coffee: The Growth Story Behind a New-Generation Malaysian Coffee Brand
ZUS Coffee states that it launched in 2019, with its first outlet at Binjai 8. The brand was…
Business Stories
Stories behind Malaysian businesses
How Malaysian companies started, grew, changed, built brands, developed leaders and reached important milestones.
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Story categories
Behind the Business
Operations, service process, production, customer journey, showroom, factory, team and technology.
Brand Stories
Brand name, positioning, rebranding, product evolution and identity.
Business Heritage
Long-running businesses, family businesses and heritage brands.
Company Stories
How the company started and how it developed.
Founder & Leadership
Founder, CEO and key leadership professional stories.
Growth & Expansion
Expansion, outlets, regional growth, factories, branches and business scaling.
Industry Stories
Industry evolution and market context, without becoming ranking or comparison content.
Milestones & Recognition
Anniversary, awards, certifications and public milestones.
Latest Business Stories
Growth & Expansion
Tealive: How a Malaysian Beverage Brand Built a Modern Retail Network
Tealive was officially launched in Malaysia in February 2017. The brand began with an existing network of 161…
Business Heritage
OldTown White Coffee: From Coffee Heritage to a Recognised Malaysian Brand
OldTown White Coffee builds its brand story around Ipoh white coffee heritage. The brand describes a three-bean coffee…
Company Stories
Secret Recipe: The Business Story Behind a Malaysian Cafe Brand
Secret Recipe states that it was founded in 1997. The business combined cakes and desserts with a cafe…
Growth & Expansion
Marrybrown: How a Malaysian Fast-Food Brand Built Its Business
Marrybrown opened its first restaurant in Johor Bahru in 1981. The Malaysian-founded brand grew through franchising and expansion…
Growth & Expansion
Power Root: The Growth Story of a Malaysian Beverage Company
Power Root's public brand portfolio includes Alicafe, Per'l Cafe, Ah Huat White Coffee, Frenche Roast, Oligo and Extra…
Brand Stories
Brahim’s: Building a Malaysian Food Brand Around Convenience and Local Flavours
Dewina Food Industries was founded in 1986 by Dato' Seri Ibrahim Haji Ahmad together with Tatsunobu Abe. The…
Behind the Business
Kawan Food: The Story Behind a Malaysian Frozen Food Business
Kawan Food traces its roots to a family pastry business in the 1960s. The adoption of freezing technology…
Business Heritage
Mamee Through the Decades: How a Malaysian Snack Brand Evolved
Mamee traces its roots to Melaka in 1971 with an instant noodle business. The Lucky product line appeared…
Company Stories
Farm Fresh: From Dairy Farming to a Malaysian Consumer Brand
Farm Fresh's business roots date to 2010, when the dairy venture was co-founded in Malaysia. The group built…
Company Stories
The QueensFloor Story: Building a Flooring Business Around Malaysian Homes
QueensFloor publicly presents itself as a supplier and installer of residential and commercial flooring solutions in Malaysia. Its…
Growth & Expansion
Floor Depot Malaysia: The Story Behind Its Flooring Retail Business
Floor Depot states that it established its Puchong office in 2001. The company expanded to Johor Bahru, Ipoh…